Therefore chinese periodical industry must strengthen brand consciousness , improve concentration of periodical industry , value the exploitation and utilization of manpower capital in order to improve the competitiveness of chinese periodical industry 為此,中國期刊業(yè)必須強化品牌意識、提高期刊業(yè)集中度、注重人力資本的開發(fā)與利用,以提高自身競爭力。